Post APASO Presentation

TAPA, Orchestras Canada, CCI – The Ontario Presenting Network, the ASO Learning Network and Creative Enterprise Initiative invites you to a special presentation


A presentation by Clayton Lord, Director of Communications and Audience Development for Theatre Bay Area, editor of the brand new book, Counting New Beans: Intrinsic Impact and the Value of Art, and author of the New Beans blog at

In Kitchener
When: Sunday, April 15, 2012
Time: 1:30 pm registration & coffee
2:00 pm Presentation
5:00 pm Conclusion
Where: The Walper Terrace, 20 Queen St. S., Kitchener

In Toronto
When: Monday, April 16, 2012
Time: 9:30am registration & coffee
10:00am (sharp!) Presentation
1:00pm Conclusion
Where: Theatre Passe Muraille, 16 Ryerson Avenue, Toronto

In this presentation, Mr. Lord will provide highlights of the results of the intrinsic impact research collected by WolfBrown for the Theatre Bay Area. This research provides a fresh perspective in examining the ways that theatre artists, administrators, patrons, and funders value and evaluate the art they make and consume. Mr. Lord will summarize the thoughts of such leading arts thinkers as Diane Ragsdale, Ben Cameron and Alan S. Brown. He will also explain how Theatre Bay Area is leveraging the research for the benefit of its members, the audiences they serve, and the art form. The presentation will engage us in a discussion about the impact that the research is having on performing arts organizations, arts service organizations, and funders – and its implications for our future work.

In short, we hope you will join us for this terrific opportunity to learn together.

Itís free – but you need to register! Capacity is limited. REGISTRATION DEADLINE: Tuesday,April 10. Please register on-line.

Learn more about the Intrinsic Impact project

Read the New Beans Blog