TAPA Stats Report
TAPA Stats Report Phase Two
Download the TAPA Stats Report Phase Two here
Toronto Alliance for the Performing Arts announces results of the TAPA Stats Report Phase Two
Over $152 million worth of tickets sold in 2007/2008 theatre season
TORONTO, September 22, 2009 – The Toronto Alliance for the Performing Arts (TAPA) announced yesterday the results of the TAPA Stats Report Phase Two – an industry-wide survey of professional not-for-profit and commercial theatre, dance and opera companies in the City of Toronto. Administered and analyzed by The Strategic Counsel, the findings of the TAPA Stats Report Phase Two provide up-to-date statistical information about the Toronto performing arts industry. The TAPA Stats Report Phase One was presented in January 2008. The data for the first phase was gathered from the 2004-05 and 2005-06 seasons. The data for Phase Two represents 2006-07 and 2007-08 seasons. “The TAPA Stats Report Phase Two serves as an invaluable tool to identify our strengths and weaknesses, and consider new ways in which we might move forward together as a sector”, said Celia Smith, TAPA Board President.
The report shows that TAPA members participate in a wide network of organizations and businesses that contribute to general economic health in Toronto. “This is a milestone report that reveals a mature and robust sector where the performing arts in Toronto are flourishing”, says Jacoba Knaapen, Executive Director at TAPA. She continues, “The TAPA Stats Report proves that we have a healthy industry, and provides us with solid information to attract new business partners”.
Important key findings from the TAPA Stats Report Phase Two include:
- In the 2007/08 season over 2.4 million single and subscription tickets were sold by TAPA members.
- TAPA members surveyed report a sustained and substantial increase in the number of performances presented since 2004/05. The total number of performances reported for 2007/08 season is 11,916.
- Torontonians spent over 152 million on tickets at participating TAPA member companies during the 2007/08 season.
- TAPA member sponsorships increased to over $10.25 million in 2007/08.
- Students are an important audience for Toronto producers. In 2007/08, nearly 100,000 students attended
in-school and theatre performances.
The TAPA Stats Report Phase Two has been made possible through the generous financial support of The John McKellar Foundation, the City of Toronto, Cultural Services) and the Ontario Ministry of Culture. The Strategic Counsel is a team of highly skilled market research professionals dedicated to providing quantitative and qualitative research.
For more information visit www.tapa.ca/communique/tapa_stats_report Toronto Alliance for the Performing Arts : TAPA is an arts service organization that represents nearly 200 professional theatre, dance and opera companies in the City of Toronto, and works to create an environment in which the performing arts may flourish and maintain its leadership role in the vitality of the City of Toronto.
Among the programs and services provided by TAPA are: the T.O. TIX Booth—Toronto’s One-Stop Ticket Shop at Yonge-Dundas Square and online at www.totix.ca; the Dora Mavor Moore Awards; 5 STAR EXPERIENCE Theatre & Dining Packages, Toronto’s Official Theatre Guide, featuring comprehensive listings for theatre, dance and opera performances & theatre map; hipTIX, offering $5 tickets to students between the ages of 15 and 29, and the Commercial Theatre Development Fund.
TAPA Stats Report Phase One
Download the TAPA Stats Report here
TAPA announces results of Stats Report
$169 million worth of tickets sold in 2005/2006 theatre season
MEDIA RELEASE
January 28, 2008
TORONTO The Toronto Alliance for the Performing Arts (TAPA) today announced the results of an industry-wide survey of professional not-for-profit and commercial theatre, dance and opera companies in the City of Toronto. Administered and analyzed by The Strategic Counsel, the findings of the TAPA Stats Report provide up-to-date statistical information about the Toronto performing arts industry. This is a milestone report that reveals a mature and robust sector where the performing arts are flourishing, says Jacoba Knaapen, Executive Director at TAPA. She continues, The TAPA Stats Report proves that we have a healthy industry, and provides us with solid information to attract new business partners.
Important key findings from the TAPA Stats Report for the 2005/2006 season include:
- Over 1 million individuals attended a professional theatre, dance or opera event
- They spent over $169 million on tickets
- Over 2.5 million single and subscription tickets were sold by TAPA members
- 22% of audience members come from outside the City of Toronto
- 2,800 high school groups attended a performance in Toronto
This landmark report is the first of what will be a series of statistical studies that will focus on the growing Toronto performing arts industry. The TAPA Stats Report study and publications have been made possible through the generous financial support of The John McKellar Foundation, the City of Toronto, Toronto Culture and the Ontario Ministry of Culture. The Strategic Counsel is a team of highly skilled market research professionals dedicated to providing quantitative and qualitative research.
Toronto Alliance for the Performing Arts
The Toronto Alliance for the Performing Arts is an arts service organization that represents nearly 170 professional theatre, dance and opera companies in the City of Toronto and works to create an environment in which the performing arts may flourish and maintain its leadership role in the vitality and liveability of the City of Toronto.
Among the programs and services provided by TAPA are: the T.O. TIX Booth?Toronto’s One-Stop Ticket Shop at Yonge-Dundas Square and online at www.totix.ca; the Dora Mavor Moore Awards; the Go Live Theatre Guide with current listings for theatre, dance and opera performances; www.goliveto.ca featuring comprehensive show listings; The City Special, sponsored by TD Bank Financial Group and the city of Toronto, offering free performing arts tickets to members of communities-at-risk; hipTIX, sponsored by BMO Financial Group, offering $5.00 tickets to students between
