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Business Blogging and Content Marketing – TAPA Trade Series with Camp Tech

Aug 9 @ 1:00 pm - 4:00 pm


*Thanks to our partnership with Camp Tech, TAPA Members receive 25% off all Toronto Camp Tech workshops. Login to the Members Only section of tapa.ca for the discount code.


Savvy business owners and marketers know that business blogging is an essential part of a modern digital marketing strategy. So why does it often fall to the bottom of the priority list?

Join us for this new class taught by professional blogger and online marketing expert Wendy Kam Marcy. You'll discover exactly what blogging and content marketing can do for your business or organization and how to create your own unique voice in a crowded space. Learn about content development and topics that drive traffic, and setting up an editorial schedule that is actually manageable. Understand how to recruit and work with the best guest bloggers and top influencers, and how to host contests and giveaways. And finally, discover how to measure your blog's performance, so you know what's working as you blog your way to business success.

Note: Laptops aren't absolutely necessary for this workshop, but they are welcome if you wanted to follow along.

This class is perfect for you if:

  • you're blogging on behalf of a business or corporation
  • you want to learn to use blogging to build a business's presence online

This class is not right for you if:

  • you already have a hobby or semi-professional blog, or are thinking of starting one*
  • you want to become a part-time or full-time blogger*
  • you want to learn how to make money from your blog*

*Psst! You can learn that stuff (and more) in Camp Tech's The Business of Blogging class.


  • high quality instruction by a professional blogging expert
  • small class size
  • a digital Blogging reference guide
  • a chance for you to network with other marketing professionals and business owners
  • complimentary coffee and tea
  • goodie bag full of fun Camp Tech swag
  • official recognition for your participation (that you can share on LinkedIn or your resume)


Aug 9
1:00 pm - 4:00 pm
Event Categories:




455 Spadina Avenue, Suite 304
455 Spadina Avenue, Suite 304
Toronto, Ontario M5S 1A1 Canada
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