FOR IMMEDIATE RELEASE February 12, 2018 Toronto… The Toronto Alliance for the Performing Arts (TAPA) announces the LEAP Project a new initiative funded by Toronto Pearson.
The LEAP Project expands two popular TAPA outreach programs, the citySPECIAL and hipTIX, into neighbourhoods close to Toronto Pearson airport. TAPA is proud to be partnered with Toronto Pearson to remove barriers to the performing arts, increase neighbourhood engagement and help build the audiences of the future.
The citySPECIAL offers free theatre, dance and opera tickets to select performances on Toronto stages to 124 social service agencies. The significant expansion of the LEAP Project invites 43 new social service agencies in Brampton, Mississauga and Etobicoke to participate in the citySPECIAL and has the potential to reach thousands of new individuals.
hipTIX (hipTIX.ca) provides $5 tickets to students aged 14 to 29 for Toronto theatre productions and has reached over 15,000 youth. The LEAP Project expands hipTIX to reach 31 secondary schools with over 30,000 enrolled students. Notably, the LEAP Project will also target the North Campus at Humber College with a potential impact on 19,000 students.
“As an active member of the community, Toronto Pearson plays an important role in connecting our neighbours to incredible opportunities like the LEAP Project. As a connector, we’re always thinking about where our community is headed and know that this partnership with TAPA will open doors to the arts for our neighbours,” said Robyn Connelly, Director, Community Relations, GTAA.
TAPA looks forward to the great potential of the LEAP Project to provide greater access to performing arts experiences for residents near Canada’s busiest airport.
Toronto Alliance for the Performing Arts outreach programs hipTIX (offering $5 tickets to students between the ages of 14 and 29), citySPECIAL (a ticket program for newcomers and at-risk youth), are generously supported by the TD Bank Group, the Toronto Arts Council and the Ontario Arts Council.
Greater Toronto Airports Authority (GTAA) is the operator of Toronto Pearson International Airport. Toronto Pearson is focused on becoming the best airport in the world; enhancing the passenger experience, safety, security, supports the success of our airline partners. With more than 44 million passengers in 2016, Toronto Pearson is Canada's largest airport and second busiest North American international airport.
The area around Toronto Pearson is the second-largest employment zone in Canada; it facilitates more than 6 per cent of Ontario's GDP and directly employs 49,000 people. Toronto Pearson believes being a good neighbour means balancing operations by engaging with communities that surround the airport. It strives to have a positive impact by investing in social good and community-building initiatives through its community investment program, The Propeller Project.