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Cultural Destinations are major forces of soft power in their local environments.

They are landmarks and place-makers in a city, they attract tourists, locals, schools, and donors and they influence and empower visitors and partners through programs, exhibitions, research and networks.

Soft Power Destinations have influence because they operate in a way that is accountable and transparent, and they seek to be excellent, relevant and sustainable in all that they do.

The Soft Power Destinations Awards recognize soft power best practice in cultural destinations.

Does your city, cultural organization, or district have a strong and positive influence in your community? We want to hear from you, you can nominate your own, or other exemplary organizations for consideration. Our panel of expert cultural consultants will select the shortlist.

NOMINATE YOUR DESTINATION

Nominations close on March 30, 2018.

THE CATEGORIES

Soft Power Destinations can be nominated under one of these three categories:

SOFT POWER CULTURAL ORGANIZATION

Single cultural institution such as a museum, library, science centre, public garden, performing arts centre or art gallery.

SOFT POWER CULTURAL DISTRICT

A cultural district or collaboration with a common project and decision-making structure.

SOFT POWER CULTURAL ACTIVATION

An event or series of events.

THE CRITERIA

A Soft Power Destination demonstrates these qualities:

Excellence Transparency Relevance Sustainability Accountability
LEARN MORE ABOUT THE AWARDS   NOMINATE YOUR DESTINATION

The 2018 Awards mark the third Soft Power Destinations. The Awards were created in 2016 as a new category within the Leading Culture Destinations Awards.

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