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Engaging the Community for Audience Development and Growth – The Untapped Market of Patrons with Disabilities with Christine Karcza – TAPA Trade Series Workshop

September 23 @ 10:00 am - 12:00 pm



Community engagement is key for audience development and growth.  Learn proven strategies on tapping into the expectations of patrons with disabilities. To create a stellar theatre experience what access initiatives have to be in place in your organization?

In this interactive workshop, you will leave with templates and tools to start engaging your community, including:

  • Learn how to set up an Accessibility Advisory Group and the role of an Accessibility Advisory Committee
  • Build solid community partnerships
  • Hear how practices including network lists, social media, positive press and accessible web sites with accurate information can help to expand audiences and increase ticket sales
  • Disability Language - What are the Right Words?
  • Theatre Access Checklist and checklists for web site accessibility.
  • As well as practical strategies, you will receive a document listing available grants for accessibility and a list of over 150 GTA organizations that can be used for your targeted marketing (updated April, 2019).  

Join Christine Karcza and learn how your organization can be a leader in community engagement, by providing enhanced theatrical experiences to patrons with disabilities, with dignity and respect for independence, while positively impacting your bottom line.

About Christine Karcza

With over 30 years of experience in disability management, Christine Karcza has helped to transform organizations into banner destinations for people of all abilities.  Before starting her own company, she had a varied career at RBC Financial Group, the Ontario Provincial Government and the Ontario March of Dimes.

Christine’s I can do this! attitude, shaped by managing the challenges of her own disability, has helped inspire countless individuals and organizations to find innovative, yet realistic solutions to overcoming barriers that prevent full participation by people with disabilities.

Christine has worked extensively in the cultural sector. Clients include the Stratford Festival, Mirvish Productions; the Art Gallery of Ontario, the Toronto Fringe Festival, Canadian Stage, the Luminato Festival, The Gardner Museum of Ceramic Art and the Royal Ontario Museum.

She is the recipient of the Lieutenant Governor's Community Volunteer Award, a Diamond Jubilee Medal, the Adrienne Clarkson Public Service Award, and many Volunteer Service and Leadership Awards. Recently, she was elected as a Senior Fellow at Massey College.

Christine is a world traveller and has climbed the Great Wall of China, sat at the edge of the Grand Canyon and fallen overboard out of a zodiac in the Arctic.




September 23
10:00 am - 12:00 pm
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