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Engaging the Community for Audience Development and Growth – The Untapped Market of Patrons with Disabilities with Christine Karcza – TAPA Trade Series Workshop

September 23 @ 10:00 am - 12:00 pm

$56.50

More theatres are now accessible to patrons of all abilities and many are offering specialized performances like Relaxed, ASL and Audio Described. The challenge is getting accurate information distributed to potential patrons so they are aware of these events and then choose to buy tickets.

A Community Engagement Plan is a key strategy for audience development and growth.  It includes all the ways that community and theatre representatives can build a continuing relationship that will impact audience development, your organization’s profile and a patron experience that can strengthen loyalty.

Christine Karcza, an Accessibility Consultant who taught the Relaxed Performance Workshop last year, is returning to offer a session on how to develop and implement a community engagement action plan.  Often this initiative gets pushed to the bottom of the task list, due to lack of resources, time and knowledge. Learn proven strategies on how to engage your community, in this interactive workshop, that will include:

The three critical questions that need to be answered before engaging the community;

Practical engagement techniques and methods for connecting with community representatives and potential patrons:

  • Stakeholder Analysis – engaging with specific groups
  • Setting up an Accessibility Advisory Committee – their role and scope
  • Getting the Word Out – the pros and cons of different distribution channels - how network lists, social media, positive press and accessible web sites, with accurate information, can help to expand audiences and increase ticket sales
  • Marketing Strategies
  • Building Solid Partnerships for Marketing, Sponsorships and Donations
  • Recognition and Reward

Tested templates and tools to start engaging your community, that you can start using immediately:

  • Stakeholder Analysis – engaging with specific groups
  • Setting up an Accessibility Advisory Committee – their role and scope
  • Getting the Word Out – the pros and cons of different distribution channels - how network lists, social media, positive press and accessible web sites, with accurate information, can help to expand audiences and increase ticket sales
  • Marketing Strategies
  • Building Solid Partnerships for Marketing, Sponsorships and Donations
  • Recognition and Reward

Join us on Monday, September 23, from 10:00 a.m. to 12 noon, and learn how your organization can be a leader in community engagement, by providing enhanced theatrical experiences to patrons with disabilities, with dignity and respect for independence, while positively impacting your bottom line.

About Christine Karcza

With over 30 years of experience in disability management, Christine Karcza has helped to transform organizations into banner destinations for people of all abilities.  Before starting her own company, she had a varied career at RBC Financial Group, the Ontario Provincial Government and the Ontario March of Dimes.

Christine’s I can do this! attitude, shaped by managing the challenges of her own disability, has helped inspire countless individuals and organizations to find innovative, yet realistic solutions to overcoming barriers that prevent full participation by people with disabilities.

Christine has worked extensively in the cultural sector. Clients include the Stratford Festival, Mirvish Productions; the Art Gallery of Ontario, the Toronto Fringe Festival, Canadian Stage, the Luminato Festival, The Gardner Museum of Ceramic Art and the Royal Ontario Museum.

She is the recipient of the Lieutenant Governor's Community Volunteer Award, a Diamond Jubilee Medal, the Adrienne Clarkson Public Service Award, and many Volunteer Service and Leadership Awards. Recently, she was elected as a Senior Fellow at Massey College.

Christine is a world traveller and has climbed the Great Wall of China, sat at the edge of the Grand Canyon and fallen overboard out of a zodiac in the Arctic.

 

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Details

Date:
September 23
Time:
10:00 am - 12:00 pm
Cost:
$56.50
Event Categories:
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Organizer

TAPA
Phone:
416.536.6468
Website:
http://www.tapa.ca

Venue

TAPA Office
350-401 Richmond Street West
Toronto, Ontario M5V 3A8 Canada
+ Google Map
Phone:
416.536.6468
Website:
http://www.tapa.ca