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Deadline: Sunday, August 15, 2021

Reporting to the Director, Brand & Content, the Manager, Digital Marketing works closely with the  Manager, Audience Insights and Manager, Audience Communications to design and deliver social media,  digital marketing campaigns and web experiences that align with audience development and revenue  generating strategies. 

KEY RESPONSIBILITES 

Social Media & Community Management 

Working collaboratively and cross-departmentally with colleagues, develop and implement  compelling social media campaigns (both paid and organic) aligned with revenue and  engagement campaign goals 

Generate engaging digital marketing campaigns that prioritize accessible user experience and  storytelling from a personal voice 

Keep up with industry standards, identify social media trends, and provide recommendations for  COC social media strategy 

Update the company’s consolidated communications calendar with upcoming social media  campaign details 

Foster a positive environment on social channels, participate in relevant conversations related  to COCs programs and values, and escalate issues or concerns to internal stakeholders Maintain a familiarity with the wider opera and performing arts community in order to ensure  COC social media is community-forward and collaborative 

Work cross-departmentally to implement responsive customer touchpoints, cross-promotion  agreements and media exchanges 

Content Development & Strategy  

Support the Director, Brand & Content in the implementation of strategic communication goals on the COC’s social channels, coc.ca and COC News posts driven by measurable results Supports the Manager, Audience Insights and Manager, Audience Communications in mapping  the patron journey and loyalty ladder incorporating P&A’s full engagement, ticketing, and  fundraising activities  

Collaborate with Manager, Digital Production for creation of video assets and photography for  use on social media, web, email and paid marketing campaigns 

Coordinate creative assets for digital campaigns (paid, organic, and promotional) Serve as a strong internal voice for COC audiences and ensure the different needs and interests  of all community members, subscribers, members, and donors are represented in content  creation 

Web 

Working with external partners and internal colleagues, project manage developments and  improvements to coc.ca  

Make updates as needed to coc.ca pages through the company’s content management system  Proactively maintain and make recommendations to website design to streamline user  experience and support audience development and revenue generating strategies  Coordinate the creation and maintenance of content for coc.ca, including COC News posts

Digital Marketing  

Collaborate with external agencies and the Manager, Audience Insights and Manager, Audience  Communications to design and execute paid social media and paid digital marketing campaigns  aligned with larger COC revenue campaigns  

Work with the Manager, Audience Insights, to support the analysis and tracking of social media  and digital marketing campaigns 

Requirements  

Minimum 5 years working in community management, social media management, web and/or  digital marketing  

Experience with managing social media channels and social scheduling tools  Practical experience creating and writing digital marketing materials; coordinating and executing compelling paid and organic online campaigns 

Must have a passion for storytelling, music, artistry and making connections Experience working with enterprise level website and/or content management systems  (WordPress, Agility, Drupal) 

Highly effective and clear written and verbal communication skills 

Experience maintaining compliance with Web Content Accessibility Guidelines (WCAG) Highly organized with demonstrated project management experience 

Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere)  

This is a full-time position with benefits. 

ABOUT THE CANADIAN OPERA COMPANY  

Based in Toronto, the Canadian Opera Company is the largest producer of opera in Canada and one of  the largest in North America. General Director Perryn Leech joined the company in 2021, forming a  leadership team with Music Director Johannes Debus and Deputy General Director Christie Darville. The  COC enjoys a loyal audience, including a dedicated base of subscribers, and has an international  reputation for artistic excellence and creative innovation. Its diverse repertoire includes new  commissions and productions, local and international collaborations with leading opera companies and  festivals, and attracts the world’s foremost Canadian and international artists. The COC Academy is an  incubator for the future of the art form, nurturing Canada’s new wave of opera creators with  customized training and support. The COC performs in its own opera house, the Four Seasons Centre for  the Performing Arts, hailed internationally as one of the finest in the world. For more information, visit  coc.ca. 

REMUNERATION

$60,000/year

APPLICATION PROCESS 

Interested persons are invited to submit their resume and cover letter, stating salary expectations, no  later than Sunday, August 15, 2021 to: 

peterf@coc.ca 

Peter Ford 

Manager, Human Resources

Canadian Opera Company 

227 Front St. E. Toronto, ON M5A 1E8 

The Canadian Opera Company thanks, in advance, all applicants, however, only those considered for an  interview will be contacted. No phone calls or agencies please. 

The COC is committed to providing accommodations for people with disabilities in all parts of the hiring  process. If you require an accommodation, please let us know and we will work with you to meet your  needs. 

 

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