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Course Description
Have you ever said to yourself “social media is hard” or “I want to get better at Instagram”? Well… this is the course for you!
Join Award-Winning Content Creator/Social Media Manager & Theatre Artist Will Parry in this four week course breaking down everything you need to know about social media as a theatre artist. You will learn everything from the various social media platforms, content creation/optimization, personal branding, revenue development, mindset, and much more through a variety of lesson plans and homework assignments.
As a theatre artist, a key factor of Will’s success thus far in the industry has come from their social media presence. Although there are many other factors that play into hiring, creating a visible online presence has built Will a wide network of colleagues of various disciplines (i.e. actors, creatives, designers, stage managers, etc.). They’ve also learned how to be more efficient with their social media practices and are eager to share those skills with YOU!
This course is designed for those who are brand new to social media and those who want to sharpen their skills. Every artist can use a little more social media prowess in their toolkit, especially in our current landscape where social media profiles are starting to enter hiring discussions.
About Will
Will Parry (they/he) is an Award-Winning Content Creator and Theatre Artist. They have worked as a Social Media Manager & Content Creator professionally since 2021 specializing in theatre-focused marketing.
Some of their management clients both past and present include Koerner Hall, SummerWorks Performance Festival, CBC Kids’ Ukulele U, Smile Theatre, Next Generation Showcase, The Vault Creation Lab, Canadian Guild of Stage Directors and Choreographers, Roseneath Theatre, Volcano Theatre, Drayton Entertainment Youth Academy, and more!
As a creator, they have collaborated with theatre companies including Musical Stage Company, Tarragon Theatre, The Theatre Centre, Toronto Fringe Festival, Grand Theatre London, Luminato Festival, TO Live, Howland Company, Carousel Players, The Twilight Company, and more. Will also won a TABIA award for their work both in front of and behind the camera on the Instagram series “Junction Journal”, where they showcased local businesses in collaboration with the Junction BIA.
Weekly Breakdown
Week One — The Basics
In this first lesson, Will covers everything from the various social media platforms, personal branding, and what tools you will require in your social media toolkit.
Week Two — Creating The Content
In this lesson, Will demystifies the ever overwhelming task of “content creation”. Breaking everything down from the creation itself, video editing, sustainable practices, and how to stay organized.
Week Three — Strategic Practices
In this lesson, Will provides you with step-by-step methods to elevate the professionalism of your content and increase audience engagement.
Week Four — Money & Mindset
In this final lesson, Will breaks down how you can earn revenue on social media (either through ticket/class sales and/or partnerships) as well as the many mindset tools that will help you stay sane whilst diving deeper into your social media practice.
In addition to the above lesson plans, each session will begin with a homework recap and end with a Q+A session to ensure all your questions are answered. As a student of this course, you will also receive access to Will via email for any additional questions or content feedback you have after the course for three months.
Cost
$400 CAD*
*Payment Plans + Subsidies Available
Dates & Times
Monday, October 12, 2026 @ 7pm – 9pm
Monday, October 19, 2026 @ 7pm – 9pm
Monday, October 26, 2026 @ 7pm – 9pm
Monday, November 2, 2026 @ 7pm – 9pm
Location
Virtual
Register Here:
docs.google.com/forms/d/e/1FAIpQLScQqzGxdaxtFQ4cpX0-felfmD-Y02wapBluGCH8X2ZR8BB5Hg/viewform
Registration is open until Oct 9. Only 15 spots available. First-come, first-serve.
Contact Will (willparry36@gmail.com) with any questions you may have.