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Posted by Young People’s Theatre

Young People’s Theatre (YPT) launches the next stage in the company’s 57-year history, co-led by Indigenous artist and new Artistic Director Herbie Barnes, and Executive Director Nancy Webster. This new era also marks the unveiling of YPT’s expanded and renovated theatre complex, more than 10 years in the making. As Canada’s largest and oldest professional theatre for young audiences, the company produces and presents a full season of theatre and arts education programming, serving approximately 150,000 patrons annually. With the purchase of a multi-use building across the street from its historic theatre, YPT has expanded its footprint, increased its accessibility, refreshed its lobbies, and upgraded the theatrical equipment capabilities of its 450-seat Ada Slaight Stage and 115-seat Studio. United in vision, the two facilities now anchor the corner of Front and Frederick streets in downtown Toronto creating Canada’s largest theatre complex for young people. With its broad-ranging educational programs and exceptional productions, the company has an annual operating budget of approximately $5 million. The family-friendly employee culture at YPT (given that hours are primarily daytime) encourages ingenuity, teamwork, and an atmosphere of learning. In fact, learning is at the centre of everything we do.

YPT is currently seeking a Digital Content Creator. Reporting to the Communications Manager, the ideal candidate is an integral member of the Marketing team. They will oversee the creation and distribution of digital content toward building awareness, audience development and engagement, and revenue optimization. Of note, YPT is unique in that we serve an audience that equally encompasses both public patrons and schools. This is a full-time position starting as soon as possible. Please note that at the present time due to ongoing health and safety measures, most staff work remotely, with in-office work as needed.

Salary: $42k-$45k


  • Assist the Communications Manager in the development and execution of annual institutional and programmatic digital content and social media strategies that drive growth and engagement across all YPT communication platforms;
  • Oversee the planning and execution of digital content including video, photography, social media and email marketing, and website and digital ad assets;
  • Manage YPT’s social media accounts;
  • Maintain consistent branding across all communication channels;
  • Provide cross-departmental support in developing compelling stories, creative copy, and innovative digital assets that align with departmental goals;
  • Provide reporting, key metrics, and analysis of social media initiatives;
  • Actively participate and work strategically as a member of the Marketing team.


  • Minimum two years experience in marketing, content creation, or communications preferably in an arts and/or entertainment setting;
  • Fluent across social media channels with knowledge of best practices and trends in digital media;
  • A storyteller with exceptional interpersonal, oral and written communications skills;
  • A passion for capturing stories through design, photography and video;
  • Expertise in digital media management, monitoring and analytics;
  • Experience in developing and delivering social media plans;
  • A creative self-starter with an excellent ability to foster relationships and build consensus;
  • Ability to deliver to deadline and prioritize work in a fast-paced team environment with multiple stakeholders;
  • Proficient in Microsoft Office, Constant Contact (or equivalent), Canva and Adobe Creative Suite, including Photoshop, InDesign and Illustrator;
  • Available for occasional weekend and evening work for special events.

In accordance with YPT’s policy and as a condition of employment, the successful candidate will be required to pass a satisfactory Police Vulnerable Sector Screening Check. Young People’s Theatre is proud to be an equal-opportunity employer that strongly supports and values diversity, and fosters an equitable and inclusive work environment, which includes accommodation. Applications from all qualified candidates are welcome, and people with disabilities and individuals from equity-seeking groups are encouraged to apply.

Interested candidates should email resumes with cover letters (one file) to:

Applications for consideration must be received by August 19, 2022

Please quote “Digital Content Creator” in the subject line of your email.

YPT thanks all who apply, but will respond only to those selected for an interview.

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