Industry Listing, Job Posting.

Deadline: Friday, August 23 @ 5:00pm

Remuneration: $42,000 annually

The Bookings & Outreach Coordinator reports directly to the Executive Director and is responsible for the coordination of school bookings within Ontario and outside of the Greater Toronto Area; as well as bookings in public venues. Responsibilities also include maintaining positive and clear relationships with Prologue artists and artist companies, overseeing marketing and outreach initiatives as part of a collaborative team and maintaining the organization’s CRM database system; among others.

Prologue to the Performing Arts is a not-for-profit charitable organization that facilitates opportunities for young people to experience the performing arts within Ontario. Prologue seeks to enrich the lives of every young person in the province through diverse and impactful performing arts experiences. Founded in 1966, Prologue reaches over 500, 000 young people each year through over 1,800 performances and workshops in dance, music, theatre, puppetry, opera, storytelling, spoken word and more.

Performance/Workshop Bookings & Outreach

  • Manage the booking of performances and workshops to individual schools and school boards for artists touring within Ontario and outside of the GTA, and public venues across the province
  • Update, reschedule and revise all bookings through a Client Relations Management system (Salesforce) as needed upon the request of schools, artists or internally
  • Work in collaboration with staff team to develop sales strategies and set sales targets for increased reach to schools and communities across the province
  • Outreach to educators and public/community venues - including phone calls, emails and attendance at conferences and events and organize – and coordinate tours for artists across Ontario

Resources & Database

  • Create sales reports for Salesforce analysis to address on-going progress and impact and assist withthe compilation of statistics and analysis
  • Act as staff technical lead for Salesforce CRM database, working in coordination with external techconsultants to update and monitor system, develop resources and participate in applicable training

Artist Relations & Programming

  • Functioning as the primary organizational lead, liaise with artists/companies to coordinate performance schedules and tour dates
  • Communicate and coordinate artist contractual requirements, including: Coordination of Artist Agreements and Track and ensure artist compliance with Vulnerable Sector Check requirements
  • Serve as staff representative on the Program Committee – coordinate preview performances, assist with outreach, support adjudication process, complete and distribute meeting minutes and liase with artists and Committee members when necessary
  • Update and distribute the annual Artist Handbook and assist with orientation of new and current artists

Marketing & Communications

  • Working with the Executive Director, Marketing Committee and colleagues, support implementation of the multi-year marketing action plan – including all campaigns and deadlines for the year
  • Primary management of Prologue website including administration and development of graphicand text content, special programs/campaigns according to marketing targets
  • Coordination and implementation of e-newsletter mailings and social media campaigns asdetermined in marketing plan
  • Working in collaboration with staff team, develop web and digital graphics for promotion of programs, events and projects

Additional Duties

  • Attend conferences, meetings and events to promote Prologue’s artists and companies in schoolsoutside of the GTA and public venues
  • Participate as a member of Marketing and Program Committees
  • Participate in weekly sales and staff meetings
  • Assist with special events, including annual fundraiser, showcase, Year End and Holiday event

Other Duties as assigned by Executive Director


  • Post-secondary degree or diploma in the arts, education, marketing or related field
  • Background and experience in arts education, community arts and/or the performing arts
  • Strong computer skills and proficiency with Microsoft Office and Google Suite
  • Excellent written, verbal and interpersonal communication skills
  • Experience with Client Relations Management (CRM) systems, Salesforce, WordPress, Canva and/orMailChimp consider an asset
  • Background and experience in customer service and sales considered an asset
  • Marketing experience, including social media, marketing and promotional campaigns and creation of graphics considered an asset
  • Access to a vehicle considered an asset
  • Proficiency in French considered an asset
  • Be available to travel on occasion to meetings, conferences and events outside of the GTA to represent Prologue

Position Details

This is a full-time, permanent position starting as soon as possible. The standard hours of work for the position are Monday – Friday, 8:30am – 4:30pm. The position requires some occasional evenings and/or weekend work. The candidate must also be available to travel outside of the GTA on occasion.

The salary for this position is $42,000 annually.

Prologue to the Performing Arts is an equal opportunity employer and supports and values diversity and inclusiveness in the workplace. We thank all applicants for their interest, but only those selected for an interview will be contacted.

How to Apply

Please submit a cover letter and resume in PDF format by 5:00pm on Friday, August 23, 2019 by email only to Please specify ‘Bookings & Outreach Coordinator’ in the subject line.

Application Deadline: Friday, August 23 @ 5:00pm

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