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Industry Listing, Job Posting.

Position Location: Performing Arts Centre, 250 St. Paul Street St. Catharines, ON, Canada, L2R 3M2
Job Type: Full-time, permanent.
Hours of Work: Up to 40 hours/week, Monday through Friday. Evening and weekend hours may be required to accommodate business demands and position requirements.
Salary Range/Wage: $65,000 to $75,000

POSITION SUMMARY
Working closely with the Head of Programming and Marketing (P&M), the Marketing and Communications
Manager is responsible for fostering and building on the relationship between the PAC and the public.
Responsibilities include leading the marketing and communications team in promoting events, programs,
activities, facilities, and branding, by developing and implementing marketing strategies that are analytically
driven and aligned with the PAC’s strategic direction.

Using market research and analysis to direct marketing strategies and brand positioning, the Marketing and
Communications Manager will develop and tactically roll out customer-oriented marketing campaigns,
promotional materials and deliverables on time, and on budget, while meeting revenue targets. Astute
financial management is integral to this role.

To ensure marketing strategies are integrative and responsive to the goals of the PAC as a whole, the
Marketing and Communications Manager will skillfully collaborate with key positions both within their
department and inter-departmentally. The Marketing and Communications Manager is also expected to utilize
innovative marketing channels to target new and existing segments and help to drive meaningful audience,
visitor, and membership growth and engagement.

To be successful in this position, the Marketing and Communications Manager must be an effective
relationship builder who is creative, analytical, self-driven and strategically focused.

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