All TAPA Members receive a 50% discount advertising rate on the following opportunities from The Walrus until the end of 2019. Please note this excludes paid content/sponsored content produced by The Walrus.
Media Menu for The Walrus - Valid to December 31, 2019
|Format||Reach||Timeline||Utility||Cost (NET)||With 50% Discount for TAPA Members||Details|
|Digital Leaderboard Banner on TheWalrus.ca||300,000 monthly||30-days||High ROI||$2,500||$1,250||Specs: 970x90 px|
|Full Page Print Ad in The Walrus Magazine||205,000 Readers monthly||One (1) Issue||Brand Awareness/Call to Action||$9,700||$4,850||Specs: 7.88" x 10.88"|
|Homepage Takeover on thewalrus.ca||One (1) Day||High ROI||$3,000||$1,500||Large Image background 1920 x 1200 px; leaderboard full-span banner 1200 x 90 px|
|Paid Post featured on TheWalrus.ca (embedded in Editorial)||30-days||Short-form Storytelling||$3,500||$1,750||Link to previous paidpost https://thewalrus.ca/category/paid-post/|
|Two Page Sponsored Print Supplement Produced by The Walrus and Published in The Walrus Magazine||205,000 Readers monthly||One (1) Issue||Long-form Storytelling||$20,000||$10,000||Centrespread|
|Weekly Editorial E-Newsletter Inclusion||17,000 subscribers||Weekly||High ROI||$500||$250||Specs: 300x250 px|
About The Walrus
The Walrus provokes new thinking and sparks conversation on matters vital to Canadians. As a registered charity we publish independent, fact-based journalism in The Walrus and at thewalrus.ca, we produce national, ideas-focused events, including our flagship series The Walrus Talks, and we train emerging professionals in publishing and non-profit management.
The Walrus is invested in the idea that a healthy society relies on informed citizens.
We are pleased to offer discounted ad rates with NOW Magazine. To take advantage of these discounts** when booking your ad, you must tell the sales agent your company is a Member of TAPA.
**Please note that TAPA Members are eligible for the 52x Rate.
Use the discount code TAPASAVES when registering to receive a 25% discount on regular Toronto workshop rates.