Thursday, April 16, 2020 | 2:15 p.m. – 3:15 p.m.
Making the Case for the Arts (Now More Than Ever)
A compelling case for support – a clear and convincing rationale for why a donor should support you – is a messaging tool that every organization needs in its toolkit. Articulating your value is important in the best of times, but in anxious times, it’s critical. Your donors already believe in your mission. In a crisis, they want to understand how you – and their philanthropic dollars – will make the world a better place.
Join us for a one-hour session to gain insight into how your organization can craft effective messages right now. Led by Patricia LePera and Luise Moskowitz of SteegeThomson Communications, this webinar will help arts and culture organizations frame their impact to benefit their work now and in the future.
We will explore questions such as: What makes the role of arts and culture essential in a time of crisis? How does your organization demonstrate its unique ability to meet the needs of your community members’ minds, bodies and spirits? How should you best tie your contributions to your emergency needs and ongoing sustainability? How can you best capture what you are doing now to support your fundraising efforts in the future?
This is a free virtual event. The link to the webinar will be sent to you on the morning of the event.