Industry Listing, Workshop / Classes.

What is Marketing? Marketing is the process of teaching consumers (audiences) that they should choose your “product” (show) over your competitors (every other artist in town). If you are not doing that, you are not marketing.

Instructor: Izad Etemadi
Monday September 24th, 2018 . Time: 3:00pm - 5:00pm . Location: Thetre Ontario Boardroom , Suite 350, 401 Richmond Street West, Toronto.

Creating theatre in Toronto (anywhere) can be really hard. It takes a lot of time, money and resources which you don’t always have access to. When you are an independent producer/artist and wearing 1000 different hats, you may not have the time to give marketing the attention it needs or the budget to hire someone to manage it. Creating the art should always come first… but what’s the point if you can’t get audiences to see it?
This workshop is for independent theatre producer and will focus on:
- Social Media (Facebook, Twitter, Instagram…how, when and why to use each platform)
- Email Marketing (Yes… it’s still a thing)
- Media Releases (how to write one, who to send it to and when)
- Event Listings
- Print Marketing (how to effectively take advantage of posters and postcards with low cost)
- Face to Face marketing (talking points and how to convince strangers to see your show)
- AND SO MUCH MORE (seriously… so much more)
We will talk about how to properly plan all of this in advance and what free apps/website can help with that process.
If you have questions please contact the Education Coordinator at or 416.408.4556 x10
For more information : Theatre Ontario Workshops

Posted by: Theatre Ontario
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