Industry Listing, Workshop / Classes.

Date: Monday January 28th, 2019

Time: 3:00pm - 5:00pm
Place: Theatre Ontario Boardroom
Suite 350, 401 Richmond Street West, Toronto

What is Marketing?
Marketing is the process of teaching consumers (audiences) that they should choose your “product” (show) over your competitors (every other artist in town).
If you are not doing that, you are not marketing.

Creating theatre in Toronto (anywhere) can be really hard. It takes a lot of time, money and resources which you don’t always have access to. When you are an independent producer/artist and wearing 1000 different hats, you may not have the time to give marketing the attention it needs or the budget to hire someone to manage it. Creating the art should always come first… but what’s the point if you can’t get audiences to see it?

This workshop is for independent theatre producer and will focus on:
- Social Media (Facebook, Twitter, Instagram…how, when and why to use each platform)
- Email Marketing (Yes… it’s still a thing)
- Media Releases (how to write one, who to send it to and when)
- Event Listings
- Print Marketing (how to effectively take advantage of posters and postcards with low cost)
- Face to Face marketing (talking points and how to convince strangers to see your show)
- AND SO MUCH MORE (seriously… so much more)
We will talk about how to properly plan all of this in advance and what free apps/website can help with that process.

For more information, please contact the Education Coordinator, at or 416.408.4556 x10

Posted by: Theatre Ontario
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