Belinda Bale has worked in the performing arts for over 25 years. She currently serves as Director of Marketing and Communications for The National Ballet of Canada, where she oversees the company’s communications and marketing initiatives for both single ticket and subscription campaigns, achieving revenues of over $14 million per season. Belinda also served as Director of Marketing and Communications for Soulpepper Theatre Company, overseeing all marketing initiatives for the company’s full year subscription season as well the launch of music and family programming at the Young Centre for the Performing Arts. Belinda was a speaker at Capacity Interactive’s Digital Marketing Boot Camp for the Arts in New York and the Arts Reach conference in Toronto. Born in London, England, she studied theatre production at Toronto Metropolitan (formally Ryerson) University.