Gayle Matthews (She/Her) Business Development Consultant, opens the line of communication between clients, businesses, and sponsors to get projects done. With over 20 years in both media and not-for-profit sectors, Gayle has experience in, media sales, sponsorship development and strategic implementation. Gayle has managed projects at The Walrus Foundation, was head of advertising teams at The Globe and Mail and the Toronto Star and restructured the Toronto Symphony Orchestra’s sponsorship program. She is a member of the TAPA Communications Committee, PAIS Board and was on the Advisory Panel developing the Covid-19 #LightsOn Recovery Guide for Live Entertainment.