Posted by A Pirate’s Life Adventures / Art & Water
Job Posting: Marketing Specialist
Organization: Art & Water Cultural Group / Palapa ( Tiki ) Tours / Escape The Ghost Ship
Location: Remote
Compensation: $40,000 per year (including performance bonus expected $10,000+)
Application Deadline: December 13th, 2024
Start Date: January 6th, 2025
Are you a creative visionary with a passion for marketing and the arts? Art & Water Cultural Group is seeking a Marketing Manager to lead the charge in promoting our productions and events across multiple cities. This role is an incredible opportunity to make a significant impact on our public presence and audience engagement.
Art & Water operates in Toronto, Ottawa, Hamilton, and Barrie, offering unique theatrical experiences that ignite imagination and bring people together. In addition to its celebrated pirate adventure experience, Art & Water also offers its ‘Escape the Ship’ escape room, Palapa (Tiki) Tours, private charter opportunities, and events, providing a diverse range of immersive and engaging activities for all audiences.
With rapid financial growth on the horizon, we’re looking for a marketing expert who shares our “all hands on deck” philosophy to help expand our reach and engage new audiences.
The Brands / Products for which you will be marketing include:
Pirate Life Adventures – PirateLife.ca
Escape The Ship – Escapetheship.com
Palapa Tours Toronto – torontopalapa.tours/
Haunted Harbour – hauntedharbour.ca/
Art & Water – artwater.ca
Core Responsibilities
- Digital Marketing
- Manage website content, ensuring accurate representation of schedules, ticketing, and services. Leverage AI tools to create blog content and maximise SEO
- Oversee email marketing campaigns to keep audiences informed and engaged.
- Manage Google Ad Grants (Up to $10 000 USD / month in search spend)
- Manage Google Ads ($20 000 annual spend)
- Manage Meta / Tik Tok Ad Spend ($40 000 annual spend)
- Demonstrate Return on Ad Spend of 5x-10x, Our focus for ads is to drive ticket sales
- Social Media Strategy
- Develop and execute campaigns across platforms to engage audiences and drive ticket sales.
- Monitor trends and analytics to optimize performance and reach.
- Respond to guest inquiries and communications via social media platforms
- Engage with guests in comment sections of posts, “invite” to follow on social media
- PR & Influencer Out Reach
- Lead, coordinate & confirm Infleuence Marketing Campaign, connecting with influencers, booking them and following upon content delivery
- Lead a traditional PR outreach campaign to media across Toronto, Ottawa, Barrie, Hamilton. Communicate, coordinate and manage the PR.
- Event Promotion
- Collaborate on marketing for seasonal attractions like the Haunted Harbour Halloween, Escape Game, Boatmobile events, and private charters.
- Develop promotional plans to highlight Art & Water’s diverse offerings.
Who We’re Looking For
- Proven experience in marketing, social media management, or digital content creation.
- Strong communication and storytelling skills, with the ability to craft engaging campaigns.
- Entrepreneurial mindset with the ability to identify and seize growth opportunities.
- Ability to work independently in a virtual environment while managing multiple priorities.
- Familiarity with the arts, cultural organizations, or family-oriented programming is an asset.
- Bilingual in French and English is a strong asset.
Why Join Art & Water?
Art & Water is more than just an arts organization, it is a company built on providing exceptional adventure experiences for people of all ages. Our mission is to bring communities together through innovative, immersive experiences that inspire creativity and connection.
Our “all hands on deck” approach means that every team member plays a vital role in our success. You’ll work closely with a passionate group of individuals who are committed to making a meaningful impact. With operations in four cities and a period of rapid financial growth ahead, this is an incredible opportunity to grow alongside us and leave your mark on a thriving organization.
To Apply:
Please submit your resume and a cover letter detailing your experience and why you’re excited to join Art & Water to work@piratelife.ca by December 13th, 2024.
SUBJECT LINE MARKETING SPECIALIST
Art & Water is an equal opportunity employer and encourages applicants from all backgrounds to apply.