Posted by Theatre Passe Muraille
Start date: Immediately
Salary: $25/hour
Term: 10 hours/week contract until June 30, 2027
Format: Option to work from home with some requirements for in-person
City/Town: Toronto
Organization Description:
Founded in 1968, Theatre Passe Muraille (TPM) is one of Canada’s oldest alternative theatre companies. Our mission is to break down walls by pushing against boundaries. We develop and produce innovative, provocative, and joyful Canadian theatre that reflects the complexity of our intercultural society, prioritizing independent artists, emerging voices, and historically marginalized communities. At TPM, we are as deeply committed to cultivating diverse audiences, relationships, and communities as we are to developing groundbreaking art. Typically, Theatre Passe Muraille produces and/or presents 6-8 shows a year and hosts rental companies and festivals throughout the year. Theatre Passe Muraille operates 2 performance spaces – a Mainspace Theatre (175 seats) and the Bob Nasmith Backspace Theatre (50 seats)
Job Description:
TPM is seeking an energetic, relationship-driven OUTREACH CO-ORDINATOR to join our team. This new part-time role aims to increase general audience engagement with a specific focus on social media and developing group sales. This role may involve in-person presence to capture video/images for social media, as well as general support for events (openings, fundraising etc.) when needed. The ideal candidate possesses a unique blend of artistic storytelling flair (for social media management) and strategic hustle (for group sales). This role reports to the leadership team (Artistic Producer – Indrit Kasapi, Artistic Director – Marjorie Chan, and General Manager – Jenn Sartor)
Core Responsibilities:
- Group Sales & Prospecting
- Identify, pitch, and secure group bookings for TPM productions, including corporate packages.
- Manage outbound communication through cold calling, email campaigns, and networking.
- Social Media & Content Strategy
- Create, edit, and publish promotional content tailored to groups and community events across platforms like Instagram, Facebook, TikTok, and LinkedIn.
- Track engagement metrics (reach, clicks, shares, and conversion rates) using tools like Meta Business Suite or Google Analytics.
- Event Support
- Assist Leadership team as needed for certain events (include welcoming groups, openings, fundraisers and other networking opportunities)
Desired Skillsets:
Digital Literacy
Strong familiarity with native social media platform interfaces (Meta Business Suite, TikTok etc.) and content creation tools (Canva, CapCut, or basic Adobe Suite or equivalents)
Communications
Exceptional verbal and written communication skills with an ability to write copy that is warm, accessible, and inclusive
Sales/Outreach Hustle
An organic networker who feels comfortable making cold calls, sending outreach emails, and pitching ideas for outings to community leaders.
Organizational Skills
Ability to work independently, strong attention to detail, capable of managing multiple platforms as well as good time-management
Alignment with Values
Deep commitment to equity, anti-racism, and accessibility. A passionate understanding of Toronto’s diverse community and independent arts ecosystem is highly preferred.
Working Conditions
This is a hybrid position requiring regular working hours at our historic 16 Ryerson Avenue office, alongside remote flexible work. Evening and weekend availability may be required during production runs to coordinate group arrivals and capture live social content.
How to Apply
Theatre Passe Muraille is an equal opportunity employer and strongly encourages applications from Indigenous, Black, Persons of Colour, 2SLGBTQIA+, and Disabled cultural workers.
Please submit a resume and a brief cover letter stating your interest and experience relative to group sales and social media. Please include some samples of your work with links to accounts or campaigns you have worked on.
Applications should be sent as a single PDF file via email to Indrit Kasapi, Artistic Producer, at indritk@passemuraille.ca with the subject line: “Application for Outreach Coordinator”.
Should you require a different mode of application or any access accommodations, please email the above or call 416 508 8988 ext 2144 and leave a message and someone will return your call as soon as possible.